Sans Normal Bogip 4 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Orgon' and 'Orgon Plan' by Hoftype, 'Clear Sans Screen' and 'Clear Sans Text' by Positype, 'PTL Maurea' by Primetype, 'Foundry Sterling' by The Foundry, and 'Raldo RE' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, web copy, editorial, signage, product branding, modern, neutral, friendly, clean, pragmatic, legibility, versatility, neutrality, modernization, approachability, rounded, geometric, humanist touch, open counters, clear terminals.
A clean sans with gently rounded geometry and consistent, low‑contrast strokes. Curves are smooth and broadly circular, with open apertures and generous counters that keep shapes clear at text sizes. Terminals are mostly straight and blunt, and the overall rhythm is even and steady, with slightly softened joins that avoid a harsh, engineered feel. Numerals follow the same simple construction, reading plainly with minimal decoration.
It works well for UI and web typography where clarity and a neutral presence are important, and it can carry longer editorial passages without becoming noisy. The sturdy, open forms also suit wayfinding and signage, while the rounded modern tone can support clean product or corporate branding.
The tone is modern and approachable, aiming for clarity over personality. Its rounded construction and calm spacing give it a friendly, contemporary voice that feels at home in everyday interfaces and straightforward branding.
The design appears intended as a versatile, contemporary sans that prioritizes legibility and an even typographic color. Its softened geometry suggests an effort to feel friendly and accessible while remaining broadly usable across display and text contexts.
Capital forms appear stable and understated, while lowercase shapes maintain legibility through open bowls and uncluttered details. The sample text shows solid word-shape consistency and a balanced texture that stays smooth across longer lines.