Sans Normal Atmad 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe; 'Helen Bg' by HS Fonts; 'DokChampa' by Microsoft Corporation; and 'Arial Arabic', 'Arial Nova', and 'Arial Windows compatible' by Monotype (names referenced only for comparison).
Keywords: ui text, body text, editorial, packaging, posters, friendly, casual, approachable, clean, playful, approachability, readability, soft modernity, everyday branding, friendly tone, rounded, soft, humanist, open counters, even rhythm.
A rounded sans with softly tapered strokes and subtly irregular terminals that give the outlines a hand-shaped feel while staying clean and consistent. Curves are generous and open, with round bowls and counters that keep letters airy; joins are smooth and corners are gently eased rather than sharp. Proportions read as balanced and broadly modern, with straightforward, readable forms and a calm, even texture in running text.
It works well for interface copy, short-to-medium body text, and editorial layouts where clarity and a friendly tone are desired. The rounded, open shapes also suit packaging, signage, and posters that benefit from a warm, approachable sans with a bit of personality.
The overall tone is warm and personable, with just enough quirks in the stroke endings and shapes to feel informal and friendly rather than strictly neutral. It suggests an approachable, everyday voice—more conversational than corporate—while remaining tidy and legible.
The font appears designed to deliver dependable readability with a softer, more human voice than a strictly geometric sans. Its rounded construction and gently irregular terminals aim to add charm and approachability while maintaining an even, usable text rhythm.
The design leans on circular construction for bowls and numerals, producing a cohesive, rounded rhythm across uppercase, lowercase, and figures. Small idiosyncrasies in terminal angles and stroke modulation add character without disrupting readability, making the font feel lightly handmade while still suitable for continuous text.