Sans Normal Yimob 3 is a very bold, normal width, high contrast, italic, normal x-height font visually similar to 'Neue Reman Sans' by Propertype; 'Monsal Gothic' by The Northern Block; and 'Elpy', 'Entendre', and 'Entendre Rough' by Wordshape (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, book covers, playful, handmade, casual, punchy, friendly, handmade feel, bold impact, approachable tone, expressive texture, brushy, textured, rounded, quirky, soft-edged.
A heavy, forward-slanted sans with rounded, blobby letterforms and visibly uneven contours that suggest a brush or inked marker. Strokes show noticeable modulation and subtle wobble, with softened corners and slightly irregular terminals that create a lively, handmade rhythm. Counters are generally open and rounded, and the overall spacing and sidebearings feel loosely tuned for an organic, non-mechanical texture in both uppercase and lowercase. Numerals follow the same chunky, rounded construction with consistent slant and weighty presence.
Best suited to short, attention-grabbing settings such as posters, headlines, packaging callouts, and branding wordmarks that benefit from a handmade, energetic voice. It can also work for book covers or social graphics where a bold, friendly texture is desired, especially when set with generous tracking and leading.
The tone is informal and upbeat, with a crafted, human feel that reads as approachable rather than corporate. Its bold, inky texture adds a bit of mischief and energy, making text feel conversational and spirited. The slanted stance and soft, rounded shapes keep it friendly while still delivering strong impact.
Likely designed to mimic the immediacy of quick brush lettering while preserving the simplicity of a sans structure. The intent appears to balance strong visibility with an intentionally imperfect, crafted edge that signals personality and informality over precision.
The irregular edges and stroke texture are prominent at display sizes and contribute significantly to the font’s character; in longer passages they create a dense, animated color on the line. Uppercase forms are compact and robust, while lowercase maintains a simple, single-storey feel where applicable, reinforcing a casual, hand-drawn sensibility.