Sans Normal Biluj 15 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, ui text, branding, signage, posters, modern, neutral, friendly, confident, pragmatic, clarity, versatility, impact, simplicity, readability, clean, solid, geometric, rounded, open counters.
This is a clean sans with rounded, geometric underpinnings and even, steady stroke behavior. Bowls are generous and smooth, counters are open, and terminals finish plainly without ornamentation. Proportions feel balanced and contemporary, with a clear, consistent rhythm across capitals, lowercase, and numerals.
Well suited for headlines, UI labels, navigation, and general-purpose branding where a modern, plainspoken sans is desirable. It also works for short-to-medium text blocks in editorial or marketing contexts when a strong, clean typographic color is preferred. The clear numerals and simple forms make it a good fit for dashboards, signage, and informational layouts.
The tone is confident and matter-of-fact, with a friendly, contemporary neutrality rather than an overtly branded personality. Its sturdy color and smooth curves give it a dependable, practical feel that reads as modern and straightforward.
The design appears intended as a versatile workhorse sans that stays out of the way while still providing strong presence. Its rounded construction and consistent weight suggest an emphasis on clarity and reliable performance across a range of sizes, especially where a firm, contemporary voice is needed.
The sample text shows a compact, efficient texture with stable spacing and rounded joins that keep the overall feel approachable. Numerals and uppercase forms maintain a consistent geometric logic, supporting a cohesive visual system across mixed-case and alphanumeric content.