Sans Normal Adraz 14 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Sofia Pro' by Mostardesign, 'Santral' by Taner Ardali, and 'Gravita' by TipoType (names referenced only for comparison).
Keywords: ui labels, branding, headlines, posters, editorial, modern, clean, dynamic, approachable, techy, add motion, modern clarity, neutral utility, friendly tone, oblique, rounded, humanist, open forms, angled terminals.
This is an oblique sans with smooth, rounded bowls and generally low-modulation strokes. Letterforms lean consistently to the right and keep a crisp, contemporary rhythm, with open apertures and clean joins. Curves are circular to slightly elliptical, while straight strokes show subtle diagonal cutting at terminals that adds speed and sharpness without becoming decorative. Capitals feel broad and stable, and the lowercase maintains clear counters and straightforward construction for text use.
It suits interface labels, product branding, and signage where a clean sans voice with a sense of motion is desirable. The consistent slant and open forms also work well for headlines and short editorial passages, especially when you want emphasis without switching to a fully cursive style.
The overall tone is modern and efficient, with a forward-leaning energy that reads as active and contemporary. Rounded curves keep it friendly and accessible, while the angled terminals and steady slant give it a purposeful, slightly technical edge.
The font appears designed to deliver a neutral, contemporary sans foundation while adding emphasis through an integrated oblique angle. Its rounded construction and restrained detailing suggest an intention to stay readable and versatile, with just enough dynamism for modern display and UI contexts.
Figures are simple and legible with the same oblique stance as the letters, and punctuation in the sample text appears clear at reading sizes. The design balances geometric roundness with mild humanist shaping, avoiding extreme quirks so it stays versatile across headlines and short text settings.