Slab Contrasted Vupu 5 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Polyphonic' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, western, poster, collegiate, retro, assertive, impact, heritage, ruggedness, authority, display legibility, blocky, bracketed, ink-trap like, high impact, compact counters.
A heavy, block-constructed slab serif with squared proportions, firm vertical stress, and pronounced bracketed serifs that read as cut-in notches at joins. Strokes are strongly weighty with moderate internal contrast and tight, compact counters that keep the color dense and even. Curves are broad and controlled, terminals are blunt, and the overall spacing favors solidity over airiness, producing a consistent, billboard-like texture across words and lines.
Best suited to large-scale display settings where impact is the priority: posters, headlines, storefront or event signage, and bold packaging labels. It also fits team or collegiate-style branding and heritage-themed identities where a sturdy slab serif voice is desirable.
The tone is bold and declarative, with a classic American display feel that can lean Western or athletic depending on context. Its mass and squared detailing give it a rugged, workmanlike confidence, while the bracketed slabs add a vintage, print-era character.
The design appears intended to deliver maximum visual presence with a traditional slab-serif foundation, optimized for attention-grabbing titles and brand marks. Its dense color, squared construction, and bracketed slabs suggest a goal of rugged legibility and a nostalgic, print-forward personality.
The serif treatment often appears as inset shoulders and small cutouts, which adds distinctive rhythm at large sizes and helps differentiate similarly shaped forms. Numerals and uppercase share the same stout, poster-oriented structure, keeping headlines cohesive and highly noticeable.