Sans Normal Nelab 3 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'NeoGram' by The Northern Block, and 'Nu Sans' by Typecalism Foundryline (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, assertive, modern, friendly, playful, sporty, impact, approachability, display clarity, modern branding, rounded, chunky, soft corners, compact counters, high impact.
A heavy, rounded sans with broad proportions and a tightly controlled rhythm. Strokes are thick and even, with smooth curves and softened joins that keep the texture cohesive at large sizes. Counters are relatively compact (notably in letters like B, R, a, and e), giving the face a dense, blocky color. The lowercase is simple and sturdy with single-storey forms (a, g) and short extenders, while numerals are wide and robust with clear, uncomplicated shapes.
Best suited to headlines, titles, and short bursts of copy where its dense, rounded forms can carry strong emphasis. It performs well in branding, packaging, signage, and promotional graphics that benefit from a bold, approachable sans with a modern, energetic footprint.
The overall tone is confident and upbeat, balancing solidity with approachability. Its rounded construction reads contemporary and casual rather than formal, lending a friendly, energetic voice suited to bold statements.
The design appears intended as an impact-oriented rounded sans for display typography, emphasizing bold presence, friendly curves, and straightforward letterforms that remain legible at large sizes in attention-driven contexts.
In paragraph settings the weight and width create a strong horizontal presence, producing a prominent, poster-like texture rather than a light reading color. Letterforms prioritize clarity and impact over delicacy, with rounded bowls and terminals reinforcing a cohesive, athletic feel.