Sans Normal Oskon 10 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Abtera' by Come Type, 'DuGrotesk' by Dutype Foundry, 'Afical' by Formatype Foundry, 'Neufile Grotesk' by Halbfett, and 'Bassen' by SRS Type (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, punchy, clean, impact, legibility, modernity, brand presence, display clarity, geometric, blocky, rounded, compact, high-impact.
This typeface is a heavy, geometric sans with broad proportions and sturdy, evenly weighted strokes. Curves are built from smooth, near-circular forms (notably in O, C, and 0), while joins and terminals stay simple and largely squared-off, creating a crisp, contemporary silhouette. Counters are relatively compact for the weight, and spacing appears generous enough to keep large text from clogging, especially in bowls and apertures. Numerals match the letters’ mass and geometry, with clean, straightforward shapes intended for strong presence at display sizes.
It suits headline and display roles where immediacy and visibility matter—posters, storefront or wayfinding signage, packaging, and bold brand statements. The sturdy shapes and open-enough counters help it remain readable in short-to-medium runs of text when set with comfortable spacing.
The overall tone is bold and upbeat, combining a no-nonsense solidity with rounded, approachable shapes. It reads as contemporary and confident rather than delicate or formal, projecting an assertive, attention-getting voice that still feels friendly.
The design intent appears to be a contemporary, geometric sans optimized for high-impact communication: strong silhouettes, consistent construction, and a friendly roundness that keeps the weight from feeling overly harsh. It aims to deliver clear, modern emphasis for branding and display typography.
Across the alphabet and the sample text, the design maintains consistent geometry and rhythm, with round letters staying smooth and rectilinear letters staying sharply constructed. The visual emphasis is on clarity and impact: the weight, wide set, and large internal shapes support strong headline use while keeping forms recognizable in longer phrases.