Sans Normal Omdas 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Neue Frutiger', 'Neue Frutiger Arabic', 'Neue Frutiger Cyrillic', 'Neue Frutiger Georgian', 'Neue Frutiger Hebrew', 'Neue Frutiger Paneuropean', 'Neue Frutiger Thai', and 'Neue Frutiger Vietnamese' by Linotype and 'Neue Frutiger World' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, friendly, utilitarian, punchy, impact, clarity, contemporary, simplicity, legibility, geometric, rounded, blocky, clean, sturdy.
This typeface is a heavy, geometric sans with broad proportions and large interior counters that keep the forms open despite the weight. Curves are smooth and circular in feel (notably in C, G, O, and e), while verticals and horizontals remain straight and firm, producing a clean, low-detail silhouette. Terminals are mostly blunt and squared, with minimal modulation and a consistent stroke presence across letters and numerals. The lowercase is straightforward and legible, with a compact, single-storey a and g, a simple r, and a sturdy t; overall spacing reads even and stable in text.
It performs best in display contexts such as headlines, posters, brand marks, and bold UI or product messaging where strong presence and quick readability are priorities. It can also work for short passages or captions when generous spacing and a robust tone are desired.
The overall tone is modern and assertive, with a friendly, approachable roundness that avoids sharpness or ornament. Its weight and breadth give it a confident, attention-getting voice suited to clear messaging rather than delicate nuance.
The design appears intended to deliver a straightforward, contemporary sans voice with a strong footprint and clear forms. By combining wide proportions with rounded geometry and minimal detailing, it aims for high-impact legibility and a clean, versatile visual identity.
Numerals follow the same geometric construction and read strongly at a glance, pairing well with the letters in mixed settings. The design favors simplified, high-impact shapes over calligraphic or humanist detailing, which helps maintain a consistent rhythm at larger sizes.