Sans Normal Amlak 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'BB Casual Pro' by Bold Studio (names referenced only for comparison).
Keywords: headlines, branding, posters, ui labels, signage, modern, friendly, confident, clean, straightforward, clarity, modernity, versatility, impact, geometric, rounded, even, sturdy, crisp.
A solid, geometric sans with broad, even strokes and generously rounded curves. Counters are open and circular-to-oval in feel, with smooth joins and minimal modulation, giving the letters a stable, consistent rhythm. Uppercase forms are compact and assertive, while lowercase maintains clear silhouettes with simple terminals and a tidy, contemporary structure. Numerals follow the same geometric logic, with a strong baseline presence and easily distinguishable shapes.
Well suited to bold headlines, brand wordmarks, and marketing collateral where a clean, contemporary voice is needed. The sturdy shapes and open forms also make it a strong option for UI labels, wayfinding, and short-to-medium text settings that benefit from high visual clarity.
The overall tone is modern and approachable, balancing neutrality with a confident weight that reads as decisive. Its rounded geometry softens the impact, making it feel friendly rather than severe, while still projecting clarity and professionalism.
The font appears designed to deliver a modern, geometric sans look with an emphasis on clarity, evenness, and broad usability. Its restrained construction suggests an intention to be a dependable workhorse for contemporary communication while retaining a friendly, rounded character.
Spacing appears even and practical, supporting steady texture in paragraphs as well as strong impact in headlines. The design emphasizes clarity through open apertures and uncomplicated forms, avoiding decorative quirks in favor of dependable legibility.