Sans Normal Asmit 18 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'FF Tisa Sans' and 'FF Tisa Sans Paneuropean' by FontFont, 'Qubo' by Hoftype, 'Sana Sans' by Latinotype, 'Accia Sans' by Mint Type, and 'Quire Sans' by Monotype (names referenced only for comparison).
Keywords: ui text, product design, signage, editorial, branding, clean, modern, friendly, neutral, approachable, versatility, clarity, neutrality, modern utility, approachability, geometric, rounded, open counters, even rhythm, crisp terminals.
A clean sans with broadly geometric construction and gently rounded curves. Strokes are even and steady, with smooth joins and crisp, mostly straight terminals that keep the texture tidy. Round letters stay close to circular, while diagonals (V, W, X, Y) feel sharp and stable; overall spacing reads balanced and consistent in the sample text. The lowercase uses simple, familiar forms with open counters and a clear, single-storey “g”, supporting an even, readable rhythm.
Works well for user interfaces, product copy, and general editorial layouts where a neutral, contemporary sans is needed. Its open shapes and steady rhythm also make it suitable for wayfinding and informational signage, as well as clean brand systems that prioritize clarity over strong stylistic character.
The overall tone is modern and straightforward, with a friendly softness coming from the rounded bowls and open shapes. It feels practical and approachable rather than stylized or expressive, suited to contemporary interfaces and general-purpose branding.
The design appears intended as a versatile, general-purpose sans that balances geometric cleanliness with enough roundness to remain welcoming in longer text. It prioritizes clear letterforms, consistent spacing, and an unobtrusive texture for broad everyday use.
Figures are simple and clear, matching the letterforms with consistent stroke color and uncomplicated shapes. The font maintains a calm, uniform “gray” in paragraphs, suggesting it is tuned for continuous reading at display-to-text sizes.