Sans Superellipse Etbin 7 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Korolev' by Device, 'Bebas Neue Pro' by Dharma Type, 'Neusa Neu' by Inhouse Type, and 'Trade Gothic' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, sportswear, packaging, signage, sporty, urgent, modern, assertive, dynamic, impact, speed, space saving, modernity, display, condensed, slanted, rounded, compact, punchy.
A condensed, forward-slanted sans with heavy, compact proportions and smooth, rounded geometry. Strokes stay largely uniform, producing a dense, high-impact texture, while rounded corners and superellipse-like bowls soften the mass. Counters are relatively tight and apertures tend to be small, creating a compressed rhythm that reads as energetic and space-efficient. The numerals match the bold, compact feel with simple, sturdy forms built for strong presence.
This font performs best in short, bold applications such as headlines, posters, promotional graphics, and high-contrast signage. Its condensed build also suits packaging and labels where space is limited but strong emphasis is needed. For longer text, it will typically work better as a brief accent or subhead than as continuous reading copy.
The overall tone is fast and forceful, with a contemporary, action-oriented character. Its slant and tight spacing cue motion and urgency, while rounded shaping keeps it approachable rather than harsh. It feels well-suited to attention-grabbing messaging where impact matters more than delicacy.
The design appears intended to deliver maximum impact in minimal horizontal space, combining a brisk italic stance with rounded, modern construction. Its consistent weight and compact rhythm prioritize bold clarity and a dynamic voice for display typography.
The uppercase and lowercase share a consistent, athletic silhouette with minimal detailing and no ornamental features. The font’s compact width and dense color make it visually strong at larger sizes, while the tight counters suggest using adequate size and spacing for longer passages.