Serif Normal Fidum 2 is a bold, wide, very high contrast, italic, normal x-height font.
Keywords: headlines, magazine, branding, packaging, posters, elegant, dramatic, classic, editorial, refined, elegance, impact, flourish, calligraphic, bracketed, tapered, swashy, crisp.
This typeface is a high-contrast italic serif with sharply tapered strokes and prominent thick–thin modulation. Serifs are bracketed and sculpted, often ending in pointed, wedge-like terminals that reinforce a calligraphic rhythm. The letters show a pronounced rightward slant, with smooth curves, narrow joins, and lively entry/exit strokes on many lowercase forms. Counters are relatively tight and the overall color is assertive, with crisp hairlines set against heavy stems; numerals and capitals echo the same chiseled, angled detailing for a cohesive texture.
It is well suited to headlines, subheads, pull quotes, and other editorial display settings where contrast and motion can be appreciated. It can also work effectively for premium branding elements—logos, labels, and packaging—especially when set at larger sizes where the hairlines and tapered terminals remain clear.
The overall tone is polished and expressive, balancing traditional bookish cues with a more theatrical, fashion-forward energy. It feels confident and luxurious, with enough flourish to read as intentional display typography rather than purely utilitarian text.
The design appears intended to deliver a classic italic serif voice with heightened contrast and stylized terminals, prioritizing elegance and impact. Its forms suggest a goal of combining traditional serif structure with a more expressive, calligraphic finish for attention-grabbing typography.
Several glyphs feature distinctive italic mannerisms—curved tails, hooked terminals, and angled cross strokes—that create a fast, continuous flow across words. Spacing appears geared toward strong word shapes, producing a rhythmic, slightly compact texture that emphasizes contrast and slant in running lines.