Sans Normal Budov 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'FF Scuba' by FontFont, 'Whitney' by Hoefler & Co., and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: ui text, product design, wayfinding, editorial, presentations, modern, neutral, clean, friendly, functional, legibility, versatility, clarity, modern utility, geometric, monolinear, open counters, rounded terminals, even rhythm.
This typeface presents a crisp, monolinear sans serif with a gently geometric construction. Curves are smooth and near-circular in letters like O and C, paired with straight, confidently vertical stems. Terminals are clean and slightly softened, giving the shapes a refined but approachable finish. Counters are open and well-defined, and spacing reads even and orderly in both the grid and paragraph samples, supporting clear word shapes and consistent texture.
It suits interface and product typography where clarity and predictable rhythm are important, and it also works well for editorial subheads, captions, and general-purpose documents. The even strokes and open shapes make it a reliable choice for signage and navigation systems, as well as slide decks and brand communications that need a modern, unobtrusive sans.
The overall tone is modern and neutral, with a clean, contemporary voice that stays out of the way of the content. Subtle rounding and balanced proportions add a mild friendliness without tipping into casual or playful. It feels practical and composed, suitable for straightforward communication.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and a calm typographic color. Its geometric underpinnings and restrained detailing suggest a focus on consistency across sizes and contexts, making it a dependable workhorse for digital and print layouts.
Uppercase forms appear streamlined and geometric, while lowercase keeps a simple, single-storey feel where shown, reinforcing clarity at text sizes. Numerals follow the same even stroke logic and rounded geometry, maintaining a cohesive look across alphanumerics.