Sans Normal Abmor 11 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'ITC Avant Garde Gothic' and 'ITC Avant Garde Gothic Paneuropean' by ITC (names referenced only for comparison).
Keywords: ui text, branding, editorial, marketing, signage, clean, modern, businesslike, neutral, approachable, modernization, emphasis, versatility, clarity, oblique, geometric, monoline, rounded, open counters.
A clean oblique sans with smooth, rounded construction and largely monoline strokes. Curves are built from near-circular bowls and open apertures, while straight strokes keep a crisp, contemporary rhythm. Proportions are balanced with a moderate x-height and generous internal whitespace, giving the lowercase a clear, uncluttered texture. The italic slant is steady and even across the set, with simple terminals and minimal stylistic detailing.
This font works well for user interfaces, product copy, and brand systems that need a contemporary italic voice without decorative quirks. It also suits editorial pull quotes, headlines, and marketing materials where a clean, slanted sans can add emphasis while staying highly legible.
The overall tone is modern and straightforward, with a calm, professional voice. The consistent slant adds a sense of motion and emphasis without feeling flashy, keeping the personality neutral and practical for everyday communication.
The design appears intended as a versatile, modern oblique sans that prioritizes clarity and consistency. Its rounded geometry and restrained detailing suggest a goal of broad usability across both display and text settings, providing emphasis through slant rather than ornament.
Round letters like O/C/G read smoothly and evenly, and the figures follow the same clean, oblique logic as the letters. The design favors clarity through open forms and restrained shapes, making it feel suitable for continuous reading as well as short emphatic lines.