Sans Normal Vimaj 4 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'FF Zwo' by FontFont; 'Between' by Monotype; and 'Akagi', 'Akagi Pro', and 'Anago' by Positype (names referenced only for comparison).
Keywords: ui labels, branding, posters, headlines, packaging, clean, modern, friendly, energetic, editorial, clarity, approachability, contemporary tone, forward motion, versatility, oblique, rounded, soft terminals, open counters, humanist.
A slanted, sans-serif design with rounded contours and softly finished stroke terminals. Forms lean consistently with smooth, low-contrast strokes and open apertures that keep counters clear. Uppercase shapes are straightforward and slightly condensed in feel, while the lowercase shows a more humanist rhythm with gently varied widths and generous curves in letters like a, e, and s. Numerals follow the same oblique, rounded construction for a cohesive set.
This font suits interface labels, product branding, and promotional typography where a clean italic voice adds momentum. It also works well for headlines, short paragraphs in marketing copy, and packaging systems that benefit from a friendly, modern sans aesthetic.
The overall tone is contemporary and approachable, with an active forward-lean that suggests motion and informality without feeling playful or decorative. Its softened geometry reads friendly and accessible, lending a casual editorial voice that still feels tidy and intentional.
The design appears intended as a versatile oblique sans for clear communication with a contemporary, approachable personality. It prioritizes smooth curves, open counters, and consistent slant to create a unified texture in both display and text-sized settings.
Spacing appears even and stable across the alphabet grid, and the italic angle is moderate rather than extreme, supporting continuous reading. Round letters maintain consistent curvature and open interiors, while diagonals (such as in V, W, and X) keep a smooth, unified stroke feel.