Sans Normal Utrif 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'FF Transit' by FontFont; 'Neue Frutiger', 'Neue Frutiger Cyrillic', and 'Neue Frutiger Paneuropean' by Linotype; and 'Phoenica Std' by preussTYPE (names referenced only for comparison).
Keywords: branding, headlines, posters, ui labels, packaging, modern, sporty, technical, energetic, clean, forward motion, contemporary tone, clear signage, display impact, oblique, rounded, geometric, crisp, streamlined.
A right-leaning italic sans with clean, geometric construction and smooth, circular bowls. Strokes stay even and consistent, with compact apertures and gently rounded terminals that keep the forms crisp rather than soft. Uppercase shapes feel slightly squarish in their curves (notably in round letters), while lowercase maintains a tidy, contemporary rhythm with straightforward joins and minimal ornamentation. Numerals follow the same controlled geometry and align visually with the text’s forward slant.
Well-suited for branding and headline work where a sense of motion and modernity is beneficial. It can also serve effectively for UI labels, short feature text, and packaging callouts when a clean, italic sans voice is desired.
The overall tone is brisk and contemporary, with a forward-leaning stance that reads as active and performance-minded. Its restrained, no-nonsense shapes suggest a technical polish while still feeling approachable and current.
The design appears intended to provide a contemporary italic companion with a streamlined, geometric feel—prioritizing clarity and consistent rhythm while projecting speed and directionality.
The italic angle is prominent and consistent, helping maintain a cohesive texture in longer settings. Counters are clear and stable, and the design favors smooth curves over sharp ink-trap-like details, keeping the silhouette clean at display sizes.