Sans Normal Pemar 4 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Geometria' by Brownfox, 'Squad' by Fontfabric, 'EquipCondensed' by Hoftype, 'Avenir Next Paneuropean' by Linotype, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, friendly, punchy, playful, confident, retro, impact, approachability, display clarity, brand voice, rounded, soft corners, bulky, compact, high impact.
A heavy, rounded sans with compact proportions and generous interior curves. Strokes stay solid and even, with soft terminals and smoothly blended joins that create a blobby, cushion-like silhouette. Counters are open but relatively small for the weight, and the overall rhythm is dense and sturdy, reading as a unified block of black with clear, simple letterforms. Uppercase shapes lean toward geometric rounds (notably C, G, O, Q), while the lowercase keeps a straightforward, single-storey feel with wide bowls and minimal detailing.
Best suited to headlines, short statements, and branding where a warm, high-impact presence is desired. It works well for posters, packaging, storefront or event signage, and logo wordmarks, particularly in playful or retro-leaning visual systems. For longer text, it benefits from larger sizes and ample leading to maintain clarity.
The tone is upbeat and approachable, with a bold, cartoon-adjacent friendliness that feels welcoming rather than aggressive. Its rounded massing and simplified forms suggest a nostalgic, poster-era energy while remaining clean enough for modern branding.
The design appears intended as a friendly display sans that maximizes impact through weight and rounded geometry while keeping letterforms simple and familiar. Its emphasis on soft corners, broad curves, and compact density suggests a goal of strong visibility paired with an approachable personality.
The punctuation and numerals shown follow the same chunky, rounded construction, supporting a consistent display voice. The font’s strong fill and compact spacing tendencies make it most effective when given breathing room in layout, especially at larger sizes.