Sans Normal Pelov 9 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Gimbal Grotesque' by AVP, 'Dexa Pro' by Artegra, 'Flink Neue' by Identity Letters, 'Interval Sans Pro' by Mostardesign, and 'Anteb' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, punchy, cartoonish, retro, attention grabbing, friendly branding, display readability, playful tone, rounded, soft terminals, chunky, compact, bubbly.
A heavy, rounded sans with broad, simplified shapes and smoothly curved joins. Strokes are consistently thick with minimal modulation, and most terminals feel softly cut rather than sharply tapered. Counters are relatively small for the weight, giving letters a dense, compact color, while the tall x-height keeps lowercase forms prominent and readable. Curves in letters like C, S, and G are generous and circular, and diagonals (V, W, X) are stout and stable, creating an overall solid, poster-like rhythm.
Best suited for short-form display work where impact is the priority—headlines, posters, storefront or event signage, and bold brand marks. It can also work well on packaging and labels where a friendly, high-visibility look is needed at larger sizes.
The overall tone is upbeat and approachable, with a distinctly playful, slightly retro personality. Its chunky silhouettes and rounded geometry read as friendly and attention-grabbing rather than formal or technical, making it feel suited to bold, expressive messaging.
The design appears intended as a high-impact display sans that stays legible while projecting warmth and fun. Its simplified geometry and dense weight suggest a focus on bold communication and recognizable shapes in branding and editorial headline settings.
In text, the strong weight produces a tight, impactful texture, with punctuation and numerals matching the same rounded, bold voice. The letterforms maintain a consistent, sturdy build across uppercase and lowercase, emphasizing clarity and presence over delicacy.