Sans Normal Ollab 4 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Alamia' by Ani Dimitrova, 'EquipCondensed' by Hoftype, and 'Hoxton North' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, confident, friendly, modern, clean, punchy, clarity, approachability, modernity, impact, versatility, rounded, geometric, soft corners, high legibility, compact joins.
A solid, rounded sans with smooth, geometric construction and gently softened terminals. Curves are broad and even, with minimal stroke modulation and a clear, steady rhythm across the alphabet. Counters are open and fairly circular (notably in O, Q, and 0), while joins stay compact to keep forms crisp at heavier sizes. The lowercase shows a single-storey a and g, a simple, straight-backed r, and a short-armed t, giving the set a contemporary, streamlined texture. Numerals are sturdy and wide-set, with simple shapes and consistent weight that align well with the capitals.
This font suits headlines and display typography where a strong, clean voice is needed, such as branding systems, packaging, posters, and promotional graphics. Its rounded geometry and straightforward letterforms also make it a good option for short UI labels and signage where quick recognition and an approachable tone matter.
The overall tone is direct and contemporary, balancing friendliness from the rounded geometry with a confident, no-nonsense presence. It reads as approachable and practical rather than formal, with enough punch for attention-grabbing headlines while remaining clean and neutral.
The design appears intended to deliver a modern geometric sans that stays friendly and highly legible at bold settings, prioritizing clarity, consistency, and a compact, impactful text color for contemporary branding and display use.
Spacing appears even and stable, producing a dense, impactful color in text. The round forms and short extenders help maintain a compact silhouette, and the diagonal shapes (V/W/X/Y) keep a strong, symmetrical structure without feeling sharp.