Sans Normal Vilam 13 is a regular weight, normal width, low contrast, italic, short x-height font visually similar to 'Futura Now' and 'Futura Now Variable' by Monotype, 'Futura ND Alternate' and 'Futura Next' by Neufville Digital, 'Futura Futuris' and 'Futura PT' by ParaType, and 'Futura Round' by URW Type Foundry (names referenced only for comparison).
Keywords: ui labels, branding, headlines, posters, packaging, modern, friendly, casual, lively, clean, emphasis, approachability, modernity, clarity, humanist, oblique, rounded, open, airy.
This is an oblique sans with smooth, rounded construction and largely monoline strokes. Curves are generously open and terminals are clean and unadorned, giving letters a crisp, contemporary silhouette. Proportions feel slightly compact in the lowercase with a relatively small x-height, while ascenders and caps carry more visual presence. The overall rhythm is even and readable, with subtle variation in glyph widths that keeps text from feeling rigidly mechanical.
It works well for interface labels, short-form messaging, and brand systems that want a clean sans with a personable slant. The oblique style also suits headlines, pull quotes, and promotional materials where a sense of motion or emphasis is helpful. In longer passages it’s best used selectively (e.g., for emphasis or subheads) rather than as the primary text face.
The slanted posture and rounded forms create a forward-leaning, approachable tone. It reads as modern and informal without becoming playful or quirky, making it feel energetic yet controlled. Overall, it conveys a friendly, everyday voice suited to contemporary UI and branding contexts.
The design appears intended as a contemporary, general-purpose oblique sans that balances clarity with a softer, more human feel. By combining rounded shapes, open counters, and an energetic slant, it aims to provide emphasis and friendliness without relying on decorative features.
Figures are clear and straightforward, matching the letters’ smooth geometry and consistent stroke weight. The sample text shows solid word-shape formation and comfortable spacing at display sizes, with the oblique angle providing emphasis while remaining legible over longer lines.