Sans Normal Vidan 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype, 'Ageo' by Eko Bimantara, 'Almarose' by S&C Type, 'Infoma' by Stawix, 'URW Geometric' by URW Type Foundry, and 'Drystick Geo Grotesk' by deFharo (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, friendly, energetic, modern, approachable, add motion, friendly clarity, modern display, oblique, rounded, soft corners, open apertures, geometric.
A slanted sans with sturdy, even strokes and broadly rounded curves. The forms favor circular/elliptical geometry, with softened corners and smooth joins that keep the texture compact but not cramped. Counters are generous and apertures stay fairly open, helping letters retain clarity despite the forward lean. Overall spacing reads balanced and consistent across caps, lowercase, and numerals, producing a steady, rhythmic line in text.
This style is well-suited to short-to-medium display settings such as headlines, posters, brand marks, and packaging where an energetic slant can add motion. It can also work in signage and UI callouts at moderate sizes thanks to its open counters and clear, rounded shapes.
The overall tone is upbeat and contemporary, with a friendly, athletic feel driven by the oblique posture and rounded construction. It communicates momentum and accessibility rather than formality, making it feel casual and confident.
The design appears intended to deliver a modern, rounded sans voice with built-in dynamism from its forward slant, balancing strong presence with approachable curves. It aims for broad legibility while projecting an active, contemporary personality.
The italics are built as true oblique forms rather than simple shearing, with curves and terminals that remain clean and controlled. Numerals match the letterforms closely in weight and roundness, giving mixed alphanumeric settings a cohesive color.