Sans Normal Okrom 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'BR Segma', 'BR Shape', and 'BR Sonoma' by Brink and 'Sharp Sans' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, posters, ui labels, signage, modern, friendly, confident, clean, approachable, clarity, modernity, approachability, versatility, brand presence, rounded, geometric, monoline, open counters, high legibility.
A rounded, geometric sans with monolinear strokes and smooth, circular bowls. Curves are clean and continuous, while terminals tend to finish with straightforward, squared-off cuts rather than tapered ends, giving the forms a crisp, contemporary edge. Counters are open and generous (notably in C, G, e, and a), and the overall rhythm is even, with stable verticals and broad, calm curves that keep text color consistent. Numerals follow the same geometric logic, with simple, clear silhouettes and minimal ornamentation.
It is well suited to headlines, brand marks, and campaign graphics where a clean, contemporary voice is needed. The open counters and steady texture also make it a solid choice for UI labels, navigation, and signage where quick recognition and crisp silhouettes matter.
The font reads as modern and friendly, with a confident presence that feels straightforward rather than formal. Its rounded geometry and open shapes create an approachable tone suited to contemporary branding and interface-forward design.
The design appears intended to deliver a contemporary geometric sans that balances strong visual presence with approachable, rounded forms. It prioritizes clarity and consistency across uppercase, lowercase, and figures, aiming for a versatile tone that works in both brand and interface contexts.
Uppercase forms are constructed from strong geometric primitives, while the lowercase keeps the same rounded logic for a cohesive mixed-case texture. The design maintains clarity at display sizes, with distinct character shapes and ample internal space that helps letters stay separable in dense settings.