Sans Normal Efguk 7 is a light, normal width, monoline, italic, normal x-height font.
Keywords: ui text, branding, editorial, presentations, signage, modern, clean, techy, forward-leaning, neutral, modernization, emphasis, clarity, readability, neutrality, geometric, rounded, open apertures, high legibility, crisp terminals.
A clean italic sans with a consistent stroke and gently rounded curves. The slant is pronounced but controlled, with smooth, circular bowls (notably in O/C/e) and open apertures that keep counters clear. Terminals are mostly straight or lightly softened, and overall proportions feel balanced, with moderate ascender/descender reach and steady spacing that supports continuous reading. Numerals follow the same simplified geometry, with clear, open forms and minimal ornamentation.
Works well for UI and product text where an italic voice is needed without sacrificing clarity, and for modern branding, presentations, and editorial pull quotes. The straightforward shapes and open counters also make it suitable for short signage or labels that benefit from a clean, forward-leaning emphasis.
The overall tone is contemporary and efficient, with a subtle sense of motion from the italic angle. It reads as neutral and professional rather than expressive, giving a streamlined, modern voice suited to interfaces and technical contexts.
Likely intended as a practical italic companion with a modern, geometric sensibility, prioritizing legibility and a smooth reading texture while adding momentum through a consistent slant.
The design emphasizes clarity through simple construction and generous internal space, producing a calm rhythm in text. Rounded forms and even stroke behavior keep the texture smooth, while the italic slant adds energy without becoming calligraphic.