Sans Contrasted Ulti 9 is a bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, sportswear, signage, industrial, athletic, techy, assertive, utilitarian, impact, clarity, modernization, durability, systematic, squared, rounded corners, blocky, compact counters, flat terminals.
A heavy, wide sans with squared geometry and softened corners, built from mostly straight strokes and rounded-rectangle bowls. Curves are tightened and boxy (notably in C, G, O, and Q), while diagonals keep a clean, engineered angle in A, K, V, W, X, and Y. Strokes show visible modulation in places, with thicker verticals and sturdier joins giving a muscular rhythm; counters tend to be compact and rectangular, and terminals are predominantly flat. Numerals follow the same squared, robust construction, with an especially strong, rounded-rectangle zero and chunky, stable forms throughout.
This font is best suited to large sizes where its squared bowls and heavy rhythm can carry: headlines, posters, product branding, and sports or fitness graphics. It also works well for short UI labels, wayfinding, and signage where bold, blocky letterforms improve quick recognition. For extended body text, its compact counters and dense color may be more effective in brief bursts than long passages.
The overall tone is confident and workmanlike, with a contemporary, industrial feel. Its wide stance and squared curves read as modern and technical, while the softened corners keep it approachable rather than harsh. The result feels suited to high-impact messaging and environments where clarity and strength matter.
The design appears intended to deliver a strong, modern sans voice with an engineered, squared aesthetic that stays readable at distance. Its wide proportions and firm stroke presence suggest a focus on impact and durability in display settings, with enough rounding to keep the tone contemporary and friendly.
The design leans on generous width and condensed interior space, producing a tight, punchy texture in paragraphs and headlines alike. Rounded-square bowls and consistent corner treatment create a cohesive, system-like look across letters and figures, and the forms maintain a steady baseline presence with little stylistic flourish.