Sans Contrasted Ulva 7 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, sports, assertive, editorial, retro, sporty, industrial, impact, sturdiness, display clarity, retro flavor, chunky, blocky, square-shouldered, ink-trap-like, compact apertures.
A heavy, block-built roman with subtly squared curves and visible stroke modulation. The outlines favor broad verticals and strong horizontals, with softened corners that keep counters open while still feeling compact. Many joins show small cut-ins or notch-like shaping (ink-trap-like behavior), and terminals are mostly blunt with occasional angled finishes. The overall texture is dense and punchy, with sturdy forms and a measured, slightly condensed internal spacing in the bowls and apertures.
Best suited to high-impact display settings such as headlines, posters, branding marks, and packaging where strong silhouette and dense typographic color are assets. It can also work for short subheads and callouts in editorial layouts, but it is less comfortable for extended body text due to its weight and compact internal spaces.
The tone is forceful and workmanlike, with an unmistakably headline-first presence. Its squared geometry and dense color suggest a retro-industrial and sports-oriented attitude—confident, loud, and built to command attention.
The design appears intended to deliver maximum visual impact with a rugged, squared construction and controlled contrast, maintaining clarity through open counters and strategic cut-ins at tight joins. It prioritizes bold presence and a cohesive, poster-ready texture across caps, lowercase, and figures.
The lowercase shows single-storey forms (notably the “a”) and simplified construction that keeps the rhythm consistent at large sizes. Numerals and capitals match the same squared, poster-like logic, creating a cohesive set that reads best when used with generous line spacing and careful tracking to avoid dark clumping in longer passages.