Sans Normal Myreg 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Magnum Sans' and 'Magnum Sans Pro' by FontMesa and 'Belle Sans' by Park Street Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, confident, retro, display impact, approachability, bold branding, retro modern, rounded, soft corners, bulky, compact counters, high impact.
This typeface is a heavy, rounded sans with broad proportions and a solid, even stroke weight. Curves are generous and slightly squarish at key junctions, giving bowls and shoulders a sturdy, built-from-shapes feel rather than a razor-clean geometric one. Terminals are predominantly blunt and softly eased, with tight apertures and counters that stay readable at display sizes. The overall rhythm is compact and emphatic, with wide caps and strong, simple numerals that maintain consistent visual weight across the set.
It performs best in headlines, posters, packaging, and branding where a strong, rounded voice is needed. The dense shapes and wide stance hold up well in large sizes and short lines, and the numerals are suited to price points, labels, and promotional typography.
The tone is friendly and punchy, combining a toy-like softness with the authority of a dense silhouette. It feels upbeat and approachable while still reading as bold and assertive, making it well-suited to lively, attention-grabbing typography.
The design appears intended to deliver maximum impact with an approachable, rounded personality—prioritizing bold presence, simple construction, and clear silhouettes for display-driven communication.
The lowercase shows a single-storey structure where expected (notably the “a”), reinforcing the informal, contemporary feel. Diacritics are not shown; the sample emphasizes impact and legibility in short-to-medium display lines rather than delicate text settings.