Sans Normal Obguy 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gimbal Grotesque' by AVP, 'Dexa Pro' by Artegra, 'Autumn Voyage' by Hanoded, 'POLIGRA' by Machalski, 'American Auto' by Miller Type Foundry, and 'Point Panther' by Sarid Ezra (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, retro, playful, impact, approachability, display clarity, rounded, soft corners, bulky, compact.
A heavy, rounded sans with soft, gently blunted terminals and broadly curved bowls. Strokes are thick and even, creating dense, compact counters that stay open enough for clear silhouettes at display sizes. The lowercase is sturdy and simple, with single-storey a and g, a short-armed r, and a straightforward t; the overall rhythm is wide-set and blocky rather than delicate. Numerals follow the same chunky construction, with smooth curves and minimal detailing for strong, uniform color.
Best suited to headlines, posters, and short bursts of text where strong black shapes and a friendly voice are needed. It also works well for branding, packaging, and signage that benefits from a bold, rounded presence and quick readability at larger sizes.
The tone is approachable and upbeat, with a slightly retro, sign-like confidence. Its rounded geometry and soft corners keep it friendly, while the mass and compact counters make it feel assertive and attention-grabbing.
The design appears aimed at delivering maximum impact with a warm, approachable personality. By combining thick, even strokes with rounded forms and minimal complexity, it emphasizes legibility and character in display applications.
Round letters like C, G, O, and S lean into circular forms with consistent thickness, giving the face a cohesive, bubbly texture. The Q features a clear, simple tail, and the punctuation in the sample text reads bold and prominent, reinforcing the display-first character.