Sans Normal Atdem 2 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, signage, presentations, clean, modern, neutral, friendly, minimal, everyday legibility, neutral branding, screen readability, clarity, monoline, rounded, open apertures, humanist, airy.
A clean monoline sans with softly rounded curves and open counters, giving letters a clear, breathable rhythm. Strokes stay even through curves and joins, with gently finished terminals and no abrupt angular cuts. Uppercase forms feel balanced and straightforward, while lowercase shapes maintain simple construction with round bowls and modest ascenders/descenders that keep the texture even in paragraphs. Numerals match the letterforms with consistent stroke logic and smooth, open curves.
Works well for interface copy, product UI, and general-purpose body text where consistent texture and open forms aid readability. It also suits editorial layouts, instructional materials, and signage where a clean, contemporary sans is needed without drawing attention away from content.
The overall tone is contemporary and approachable, with a calm neutrality suited to everyday reading. Its rounded geometry and restrained detailing avoid harshness, producing a friendly, unobtrusive voice that feels at home in modern interfaces and brand systems.
The design appears intended as a versatile, modern workhorse sans: simple, legible, and visually even across sizes, with subtly rounded shaping to keep the tone warm and accessible.
Spacing appears comfortable, contributing to clear word shapes in the sample text. The design leans on circular and elliptical construction, especially in rounded letters and numerals, reinforcing a cohesive, orderly texture across mixed-case settings.