Sans Normal Lulul 3 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Fold Grotesque' by Colophon Foundry, 'Binoma' by Eko Bimantara, 'Bari Sans' by JCFonts, and 'RF Dewi' by Russian Fonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, retro, energetic, loud, impact, speed, display, branding, emphasis, slanted, blocky, compact, punchy, rounded.
A heavy, slanted sans with broad, rounded bowls and blunt terminals. Strokes are thick and uniform-looking at text size, with subtly shaped joins that keep counters open despite the weight. The overall silhouette feels slightly condensed in the curves but expansive in horizontal presence, creating a strong, poster-like rhythm. Numerals are chunky and highly legible, with simple, sturdy construction that matches the letters.
Best suited to large-scale applications where impact matters: headlines, posters, signage, and branding—especially for sports, fitness, or energetic consumer products. It can work for short bursts of text such as callouts and labels, but the strong slant and weight are most comfortable in display settings rather than long reading.
The tone is forceful and fast, evoking athletic branding and high-impact headlines. Its italic slant and dense weight convey motion and urgency, while the rounded forms keep it approachable rather than harsh. Overall it reads as confident, attention-grabbing, and slightly retro in spirit.
The font appears designed to deliver maximum visual punch with a streamlined, modern sans structure and a built-in sense of speed. It prioritizes bold presence, quick recognition, and cohesive rhythm across letters and numerals for branding and display typography.
The design favors bold mass and clear interior space over fine detail, so it maintains recognition even when tightly set. Diagonals and curved letters carry most of the dynamism, giving lines of text a continuous forward sweep.