Sans Normal Lidil 6 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Avenir Next Paneuropean' by Linotype, 'Belle Sans' by Park Street Studio, 'Agent Sans' by Positype, 'Neue Reman Sans' by Propertype, 'Modal' by Schriftlabor, 'Arthura' by Seniors Studio, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, punchy, dynamic, contemporary, attention, impact, motion, bold branding, display clarity, oblique, slanted, rounded, chunky, high-impact.
A heavy, oblique sans with compact, rounded construction and a pronounced forward slant. Strokes are thick and relatively even, with smooth curves and softened corners that keep counters open despite the weight. The overall spacing and proportions feel sturdy and slightly condensed in effect, while the italic angle adds momentum and a strong horizontal flow. Letterforms show simplified, geometric tendencies (notably in circular shapes like O and 0), paired with broad shoulders and robust joins that read clearly at display sizes.
Best suited for headlines, short slogans, and large-format messaging where a strong, forward-leaning voice is desirable. It works well for sports and fitness branding, promotional graphics, packaging, and bold editorial callouts, especially when set with generous tracking and ample line spacing to preserve legibility.
The font conveys speed and assertiveness, combining a sporty, action-oriented slant with a friendly rounded solidity. Its bold massing and energetic rhythm create a confident, attention-grabbing tone that feels modern and pragmatic rather than delicate or formal.
The design appears intended to deliver maximum impact with a streamlined, rounded sans structure, using an oblique stance to suggest motion and urgency. It prioritizes bold readability and a cohesive, modern texture for display-led typography.
The numerals match the uppercase in weight and presence, with rounded bowls and strong diagonals that maintain clarity in large settings. Lowercase forms appear built for impact, with dense black shapes and smooth terminals that keep the texture consistent across mixed-case text.