Sans Normal Mogev 6 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Muller' and 'Muller Next' by Fontfabric, 'Croma Sans' by Hoftype, 'Gloriola' by Suitcase Type Foundry, and 'Boulder' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, playful, friendly, retro, chunky, bold, impact, approachability, display, retro flavor, playfulness, rounded, soft, heavy, compact, bouncy.
A heavy, rounded sans with broad, blocky silhouettes and generous corner radii. Strokes stay blunt and even, with circular counters and minimal modulation, creating a strong, poster-like texture. The lowercase is compact with simple, closed forms (single-storey a and g), short apertures, and sturdy terminals, while capitals lean geometric and wide with softened joins. Overall spacing reads tight and punchy, emphasizing mass and shape over fine detail.
Best used at display sizes where its chunky forms and rounded geometry can deliver strong impact—headlines, posters, branding marks, packaging, and short calls to action. It can also work for signage or playful UI moments when a friendly, high-presence voice is needed, but it is less suited to long-form text due to its dense strokes and tight counters.
The tone is upbeat and approachable, with a slightly retro, cartoon-adjacent warmth. Its inflated curves and dense color give it a fun, confident voice that feels more expressive than neutral, suited to attention-grabbing messages.
The design appears intended to provide a high-impact, approachable display sans that stays clean and geometric while feeling soft and inviting. It prioritizes bold legibility and personality through rounded construction and compact, simplified letterforms.
Round letters like O and Q show near-circular construction with small, centered counters, reinforcing a geometric foundation. Diagonals (K, V, W, X, Y) remain thick and stable, avoiding sharpness; the overall rhythm favors bold shapes and compact interiors for maximum impact.