Sans Normal Apluv 13 is a regular weight, wide, monoline, upright, normal x-height font visually similar to 'Surt' by Blaze Type (names referenced only for comparison).
Keywords: ui, web copy, signage, presentations, branding, modern, neutral, clear, approachable, technical, legibility, clarity, simplicity, versatility, neutrality, clean, crisp, geometric, open counters, round terminals.
The design uses clean, even strokes and smooth curves, with a noticeably open, airy rhythm. Round letters are built from near-circular forms with generous counters, while straight-sided letters keep crisp, square-ended terminals. Proportions lean broad and stable, with a tall-ish cap presence and simple, unembellished shapes that maintain consistent texture across lines.
It works well for UI text, product and web copy, dashboards, and navigation where consistent clarity matters. The wide, open forms also suit signage, presentations, and brand systems that need a modern, neutral voice. In larger sizes it remains clean and confident for headlines and short statements.
This typeface feels contemporary and straightforward, with a calm, no-nonsense tone. The rounded geometry adds a mildly friendly, approachable note without becoming playful or informal. Overall it reads as practical and modern, suited to neutral communication where clarity is the priority.
The font appears intended as a general-purpose sans for clear reading across sizes, balancing geometric roundness with restrained, functional detailing. Its consistent stroke and open interiors suggest an emphasis on robust, predictable texture for interface and editorial use rather than expressive display stylization.
Letterforms show smooth, circular construction in bowls and rounds (e.g., O/C/G), paired with straightforward, squared-off joins and terminals. The overall spacing reads comfortable and not compressed, helping the sample paragraphs maintain an even, readable color.