Sans Superellipse Emdej 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Clio' and 'Clio XS' by LeType (names referenced only for comparison).
Keywords: interface, branding, headlines, wayfinding, product labels, modern, technical, sporty, efficient, clean, forward motion, modern clarity, friendly tech, streamlined geometry, oblique, monoline, rounded, compact, geometric.
A slanted, monoline sans with rounded-rectangle (superellipse) construction and softened corners throughout. Curves are smooth and controlled, counters are fairly open, and terminals tend to finish with gentle rounding rather than sharp cuts. The italic angle is consistent and gives the design a forward-leaning rhythm, while uppercase forms stay broad and stable and lowercase maintains straightforward, functional shapes with restrained detailing. Numerals follow the same rounded, streamlined geometry for a uniform texture in mixed text.
Well-suited to interface typography, dashboards, and product branding where a clean, forward-leaning sans can signal motion or performance. It also works effectively for headlines, short blocks of copy, and signage/wayfinding that benefits from a modern, rounded-geometric look.
The overall tone feels contemporary and brisk, with a purposeful, engineered character. Its oblique stance and rounded geometry suggest speed and efficiency without becoming aggressive, creating a clean, tech-adjacent voice that remains approachable.
The likely intention is a streamlined italic companion (or italic-first) sans built from superelliptical forms to balance speed and friendliness. Its consistent slant, rounded terminals, and stable proportions aim for contemporary clarity in both display and functional settings.
The design reads best when its slant and rounded squareness are allowed to show; the texture is even and uncluttered, making it feel suited to concise messages and UI-like layouts. The angled strokes and compact joins can create a tight, energetic color in paragraphs, especially at larger sizes.