Sans Normal Buluy 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'FF Transit' by FontFont, 'Whitney' by Hoefler & Co., 'TheSans' by LucasFonts, 'Interval Next' by Mostardesign, 'Fact' and 'FreeSet' by ParaType, 'Belle Sans' by Park Street Studio, and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: ui text, body copy, signage, product labels, presentations, clean, neutral, modern, friendly, utilitarian, legibility, versatility, simplicity, modernization, clarity, open apertures, rounded terminals, even rhythm, high legibility, balanced proportions.
This typeface presents a clean, geometric-leaning sans with smooth, round bowls and a consistent stroke texture. Curves feel drawn from circular forms, while verticals stay straight and steady, creating an even typographic color across words. Counters are open and clear, and terminals are generally rounded rather than sharply cut, giving letters a soft finish. The lowercase shows straightforward constructions with single-storey forms (notably in a and g), and the numerals follow the same simple, readable logic with round 0/8 and a clean, unembellished 1.
It should perform well in UI and product typography where clarity and consistency matter, as well as in longer paragraphs for reports, documentation, and editorial layouts. The simple, open forms also suit wayfinding and general-purpose signage, especially at small to medium sizes.
Overall tone is modern and approachable: neutral enough for everyday interface and editorial use, but softened by rounded endings and generous interior space. It reads as practical and calm rather than stylized or ornamental, supporting a wide range of contemporary brand and product voices.
The design intent appears to prioritize broad usability and legibility through simple geometry, open counters, and a restrained, consistent drawing style. Its details avoid strong idiosyncrasies, aiming for a dependable, contemporary sans suitable as a primary system or brand workhorse.
Spacing and rhythm appear well-balanced in the sample text, with steady word shapes and minimal visual spikes. Distinctive identifiers include a single-storey g with a prominent ear and a q with a descending tail, aiding character recognition in continuous reading.