Sans Normal Kedal 1 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'URW Geometric' by URW Type Foundry and 'Drystick Geo Grotesk' and 'Getho Semi Sans' by deFharo (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, friendly, retro, impact, momentum, clarity, brandability, display, rounded, sturdy, compact, oblique, punchy.
A heavy, oblique sans with compact proportions and rounded outer contours. Strokes are monolinear and robust, with softened corners and generous curves in bowls and counters, giving letters a smooth, molded feel rather than a geometric rigidity. Terminals tend to be blunt and clean, and the slant creates a forward-leaning rhythm, especially evident in the diagonals and curved joins. Numerals follow the same bold, rounded construction and read clearly at display sizes.
Best suited for short, high-impact settings such as headlines, posters, logos, and promotional graphics where the bold, slanted stance can carry visual energy. It can also work for packaging and apparel-style branding, especially where a compact, punchy wordmark is desirable. For longer passages, it will be most comfortable at larger sizes with ample line spacing.
The overall tone is assertive and upbeat, with a forward motion that feels active and contemporary. Its rounded construction keeps the voice approachable and friendly, while the weight and slant add urgency and impact. The result sits comfortably between modern sports branding and a slightly retro, poster-like punch.
The design appears intended to deliver strong readability with a lively, forward-leaning stance, combining rounded forms with a compact, high-impact texture. It prioritizes presence and momentum over delicacy, aiming for clear recognition and a confident, modern display voice.
Spacing and sidebearings appear tuned for headlines, with a dense, compact color that builds strong blocks of text. Curved letters maintain consistent fullness, and the slant is steady across uppercase, lowercase, and figures, helping mixed-case settings look cohesive.