Sans Normal Mifu 4 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, packaging, logos, display type, playful, punchy, friendly, retro, chunky, impact, approachability, bold branding, retro display, high visibility, rounded, bulky, soft corners, compact counters, cartoonish.
A heavy, rounded sans with broad proportions and a compact, blocky footprint. Strokes stay consistently thick with smoothly curved outer contours and mostly squared-off terminals, producing a sturdy, cut-from-solid silhouette. Counters are relatively small and often more geometric than calligraphic, with circular bowls in characters like O/o and tightly enclosed forms in a, e, and s. The uppercase is dominant and monolithic, while the lowercase keeps a tall, sturdy presence with short extenders and simplified joins that maintain an even, rhythmic texture in text.
Best suited for short, high-impact settings such as posters, headlines, packaging callouts, and brand marks where a bold, friendly presence is needed. It can also work for large-format signage and social graphics, but the tight counters suggest avoiding very small sizes or overly long text blocks.
The overall tone is upbeat and assertive, combining friendly rounded shapes with a poster-like impact. Its chunky forms read as approachable and slightly retro, evoking playful branding, cartoon titling, and bold promotional messaging.
Designed to deliver maximum visual weight with a soft, rounded personality, balancing geometric simplicity with a lively, slightly retro display feel. The letterforms emphasize strong silhouettes and consistent texture to stand out in attention-driven typography.
Diagonal letters (V, W, X, Y) keep a strong, wedge-like construction that reinforces the font’s dense color on the page. Numerals mirror the same compact, rounded geometry, with closed or tightly sized apertures that prioritize solidity over delicacy.