Sans Normal Mifa 7 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, logos, packaging, signage, playful, retro, chunky, friendly, punchy, impact, retro flavor, friendly display, brand emphasis, rounded, blocky, soft corners, geometric, compact counters.
A heavy, rounded sans with compact counters and broad, geometric construction. Strokes are thick and largely uniform, with softened corners and circular bowls that give letters a sculpted, cutout feel. The uppercase is wide and stable, while the lowercase keeps a sturdy, single-storey look in key forms, maintaining a consistent, chunky rhythm. Numerals follow the same bold, rounded logic, with tight interior spaces and simplified shapes that favor impact over fine detail.
Best suited for posters, bold headlines, and branding where high impact and a playful, retro voice are desired. It can work well for logos, packaging, labels, and storefront/signage applications, especially when set large. For longer passages, it benefits from larger sizes and increased spacing to preserve clarity.
The overall tone is upbeat and attention-grabbing, with a mid-century/retro display energy. Its soft geometry reads friendly rather than aggressive, making the weight feel approachable while still loud and declarative. The big, rounded forms suggest fun, pop culture, and packaging-driven aesthetics.
The design appears intended as a display sans that prioritizes strong silhouettes and a friendly geometric personality. Its rounded, compressed counters and simplified detailing suggest a focus on punchy readability at large sizes and a distinctive, nostalgic flavor for branding-led typography.
At text sizes the tight apertures and dense counters can close up, so it performs best when given generous size and breathing room. The strong silhouette and simplified joins make it especially effective in short phrases and headlines where shape recognition carries the message.