Sans Normal Dimag 14 is a light, wide, medium contrast, upright, normal x-height font.
Keywords: branding, ui text, editorial, packaging, signage, clean, airy, friendly, contemporary, calm, clarity, approachability, modernity, versatility, neutrality, open, rounded, minimal, smooth, humanist.
This typeface uses slender strokes with soft, rounded terminals and a smooth, even curve construction. Proportions feel generously spaced, with notably open counters and broad, oval rounds that keep letters from feeling cramped. Straight strokes stay crisp while joins and curves remain gently moderated rather than sharp, producing a quiet, low-friction rhythm in text. Numerals and capitals maintain a consistent, restrained geometry that reads cleanly at display sizes and stays orderly in running lines.
It works well for brand systems that want a contemporary, friendly tone, as well as product interfaces and dashboards where clarity matters. The open forms and even texture also suit editorial subheads, captions, and general-purpose communication materials. At larger sizes it can serve effectively in signage or packaging where a light, clean impression is desired.
The overall tone is modern and approachable, balancing a clean, functional voice with subtle warmth from its rounded endings and open shapes. It feels calm and unassertive rather than technical or austere, making it well-suited to understated, contemporary communication.
The design appears intended as a versatile sans with a clean, modern foundation and softened edges for approachability. Its broad, open letterforms aim to keep text readable while projecting a gentle, contemporary character rather than a strictly engineered look.
Large apertures and clear interior space help maintain legibility, while the smooth curvature gives the face a cohesive, polished texture. The sample text shows an even color and a steady baseline presence, with enough openness to perform well in lighter typographic compositions.