Sans Normal Mamut 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'ATF Wedding Gothic' by ATF Collection, 'Muller Next' by Fontfabric, 'Gltp Starion' by Glowtype, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports graphics, chunky, friendly, punchy, retro, sporty, impact, approachability, display clarity, retro flavor, brand presence, rounded, soft corners, sturdy, compact counters, high impact.
A heavy, rounded sans with broad proportions and a low-slung, blocky silhouette. Strokes are consistently thick with softened corners, and many shapes lean on simple geometric construction—wide bowls, flattened curves, and compact internal counters that stay open without feeling airy. Terminals are mostly blunt, giving the letters a strong, poster-like texture, while curved forms (C, O, S, a, e) read smooth and inflated. Numerals match the same robust, wide-set rhythm, with horizontal emphasis and simple, stable forms.
Well-suited to high-impact headlines, posters, and branding where thick, rounded letterforms need to hold up at a distance. It also fits packaging, retail signage, and sports or entertainment graphics that benefit from a sturdy, upbeat voice. In longer blocks of text it works best for short bursts—pull quotes, subheads, and hero lines—where its dense texture remains comfortable.
The overall tone is bold and approachable, with a playful, throwback energy. Its inflated curves and sturdy weight suggest confidence and friendliness rather than precision or formality, making text feel loud, upbeat, and attention-seeking.
Likely designed to deliver maximum presence with a friendly, rounded geometry—combining a strong, wide stance with softened shapes for an approachable display voice. The goal appears to be clarity and punch in large sizes, while maintaining a cohesive, simple construction across letters and numerals.
Spacing appears generous and steady at display sizes, helping the dense shapes remain legible. The design’s compact counters and broad letterforms create a strong horizontal banding in paragraphs, which reads best when given room and used for emphasis rather than long-form reading.