Sans Superellipse Ibkuj 7 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Faculty' by Device, 'Siro' by Dharma Type, 'Bega' by Indian Type Foundry, and 'Acto' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, punchy, retro, friendly, sporty, impact, approachability, legibility, blocky, rounded, soft corners, compact counters, chunky.
This typeface is built from heavy, rounded-rectangle forms with softened corners and broad, even strokes. Curves are generously inflated and counters run compact, giving letters a dense, poster-like silhouette that stays readable through bold negative spaces. Terminals are blunt and clean, with minimal modulation and a consistent geometric rhythm across uppercase, lowercase, and figures. The lowercase shows simplified, sturdy construction (single-storey a and g), and the numerals are similarly chunky and open enough to hold their shapes at display sizes.
Best suited to bold, high-impact applications such as headlines, posters, storefront or event signage, and brand marks where strong silhouettes matter. It also works well for packaging and short UI or label text when a friendly, attention-grabbing display voice is desired.
The overall tone is energetic and approachable, combining a utilitarian sans structure with a buoyant, cartoon-adjacent softness. It feels confident and loud without becoming aggressive, suggesting a fun, consumer-facing voice with a slightly retro, sporty edge.
The design appears intended to deliver maximum presence and immediate legibility through simplified geometry, large interior shapes, and softened corners. Its consistent, inflated forms suggest a deliberate blend of geometric clarity and approachable character for contemporary display typography.
Round letters like O, C, and G lean toward a superelliptical feel rather than perfect circles, reinforcing the squarish, “inflated” geometry. Diagonals and joins (such as in K, M, N, and W) are kept broad and sturdy, maintaining consistent visual weight and avoiding delicate pinch points.