Sans Normal Obdeg 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe, 'FF Nort' by FontFont, 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype, and 'Cern' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, confident, playful, impact, approachability, clarity, modern branding, display strength, rounded, chunky, compact, geometric, high-impact.
A heavy, rounded sans with compact proportions and smooth, geometric curves. Strokes are consistently thick with minimal modulation, producing solid counters and sturdy silhouettes. Terminals are mostly blunt and clean, while joints and bowls lean toward circular construction, giving letters a soft-edged, contemporary feel. The lowercase shows a single-story “a” and “g” with simple, open forms, and the numerals are equally weighty and compact, designed for strong presence in display sizes.
This font is well suited to headlines, posters, and identity work where maximum impact and quick recognition are needed. It can also perform well on packaging and signage thanks to its sturdy shapes and simple construction, especially when set with comfortable tracking to avoid a crowded feel at very large weights.
The overall tone is assertive and upbeat, balancing a no-nonsense weight with approachable, rounded shapes. It reads as contemporary and energetic, suited to messages that should feel bold, straightforward, and friendly rather than formal or delicate.
The design appears intended to deliver a bold, contemporary voice with rounded geometry that stays friendly and highly legible in short bursts. Its consistent, heavy stroke and compact letterforms suggest a focus on strong graphic presence for display typography.
Spacing appears tuned for dense, headline-style setting, with large black areas that create a strong typographic color. The caps and lowercase share a consistent geometric logic, and the punctuation in the sample text holds up well at large sizes, reinforcing its display-oriented character.