Sans Normal Asdin 25 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, branding, signage, presentations, modern, neutral, clean, friendly, pragmatic, versatility, clarity, neutrality, usability, modernity, geometric, rounded, open counters, even rhythm, plain terminals.
A clean sans with softly rounded geometry and even, low-contrast strokes. Curves lean toward circular bowls with smooth joins, while verticals remain straight and steady, creating a calm texture in text. Terminals are plain and minimally shaped, and counters stay open, keeping letters readable at a range of sizes. Figures are straightforward and consistent in tone, with simple construction and balanced proportions.
Well-suited to interface typography, product copy, and editorial body text where a steady rhythm and neutral voice are needed. It also fits contemporary branding systems and wayfinding/signage that benefit from clear, rounded letterforms and straightforward numerals.
The overall tone is modern and neutral, with a slightly friendly feel coming from the roundness of the forms. It reads as practical and unshowy rather than expressive, supporting clear communication without drawing attention to itself.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency. Its rounded construction and restrained detailing suggest a goal of modern usability across both display snippets and longer passages.
In the text sample, spacing and rhythm look even, and the round letters maintain a consistent color across lines. Uppercase forms appear clean and sign-like, while lowercase forms keep a simple, contemporary structure that stays legible in continuous reading.