Sans Normal Palim 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gimbal Grotesque' by AVP, 'Muller Next' by Fontfabric, 'EquipCondensed' by Hoftype, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Amsi Pro' and 'Amsi Pro AKS' by Stawix, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, chunky, retro, approachable, display impact, friendly tone, retro flavor, high visibility, rounded, soft corners, bulky, compact, bouncy.
A heavy, rounded sans with soft, generously curved terminals and a consistently solid stroke. Forms are compact and slightly squarish in their overall footprint, with broad counters that stay open despite the weight. Curves feel smooth and geometric-leaning, and joins are sturdy, producing a dense, poster-ready texture. The lowercase maintains clear differentiation (notably single-storey a and g) and the numerals are simple, bold shapes with rounded corners for a unified set.
Well suited to headlines and short blocks of copy where a bold, friendly voice is needed, such as posters, playful branding, packaging, and display signage. It can also work for emphasis in UI or editorial layouts when used sparingly and given enough space to prevent crowding.
The overall tone is warm and upbeat, with a distinctly playful, chunky presence. Its rounded construction and compact rhythm give it an inviting, cartoon-adjacent feel that reads as casual and fun rather than formal or technical.
The design appears intended to deliver maximum impact with an approachable, rounded aesthetic—prioritizing strong silhouettes, smooth curves, and easy recognizability in display settings.
At text sizes the weight creates strong color and can reduce internal detail, so it visually performs best with comfortable tracking and ample line spacing. The font’s rounded geometry gives headlines a cohesive, pillow-like silhouette that stays consistent across letters and figures.