Sans Normal Puboh 4 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Siro' by Dharma Type, 'Famiar' by Mans Greback, 'Amfibia' and 'Karibu' by ROHH, 'LFT Etica' by TypeTogether, and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, kids content, playful, friendly, chunky, retro, impact, approachability, display clarity, rounded, soft, bulky, compact, bubbly.
A heavy, rounded sans with compact proportions and softly squared curves. Strokes are consistently thick with minimal modulation, and corners are broadly radiused, giving letters a molded, cushion-like feel. Counters are relatively small and often rounded-rectangular, while joins (notably in M, N, W) are dense and sturdy. Terminals tend to be blunt and rounded, and the overall rhythm is tight, producing strong color in text with little internal sparkle.
Best suited to display settings where strong impact and warmth are desired, such as headlines, posters, product packaging, and logo wordmarks. It also works well for short UI labels or callouts when a friendly, high-visibility tone is needed, but the tight counters suggest avoiding long passages at small sizes.
The tone is approachable and upbeat, with a bold, toy-like softness that reads as casual rather than formal. Its rounded mass and tight counters create a cozy, slightly retro flavor that feels at home in cheerful branding and attention-grabbing headlines.
The design appears intended to deliver maximum visual weight with soft, rounded forms, prioritizing friendliness and instant readability over refinement. Its simplified geometry and compact spacing aim to create a bold, cohesive texture for branding and display typography.
Uppercase forms are wide and stable, with simplified geometry that emphasizes legibility at large sizes. Lowercase has similarly chunky construction with short extenders and rounded details (including square-ish dots and compact bowls), reinforcing a uniform, friendly texture. Numerals match the letterforms in weight and rounding, maintaining a consistent, poster-ready presence.