Sans Superellipse Imbuh 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Designer' by Artyway, 'Desuza Pro' by Creative9, and 'Tactic Sans' by Miller Type Foundry (names referenced only for comparison).
Keywords: sports branding, esports, headlines, posters, product logos, sporty, techy, assertive, dynamic, modern, impact, speed, branding, modernism, strength, rounded corners, oblique, compact apertures, square-ish rounds, blocky.
A heavy, oblique sans with squared-off curves and rounded-rectangle (superellipse) counters that give bowls and rounds a boxy, engineered feel. Strokes are uniform and dense, with crisp terminals often cut on angles, producing a fast forward slant and a tightly packed rhythm. Uppercase forms read sturdy and geometric, while lowercase keeps similarly chunky construction with compact apertures and simplified joins; figures match the same blocky, high-impact build.
Best suited to high-impact display use such as sports branding, esports identities, posters, bold headlines, and punchy product marks. It will hold up well in large sizes where its squared counters and angled terminals can read clearly and deliver a strong, kinetic presence.
The overall tone is energetic and forceful, with a distinctly sporty, performance-oriented attitude. Its squared curves and oblique posture also suggest a tech-forward, industrial flavor—confident, modern, and built for impact rather than delicacy.
The design appears intended to deliver maximum visual punch with a forward-moving stance, combining geometric construction with softened corners for a modern, athletic voice. Its superelliptical rounding and uniform weight aim to keep forms robust and consistent across letters and numerals.
The combination of rounded corners and angled cut-ins creates a consistent “machined” texture across words, helping short bursts of text feel cohesive and punchy. The letterforms prioritize silhouette strength and speed cues (slant, angular breaks) over open, airy readability at small sizes.