Sans Superellipse Otmab 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Hudson NY Pro' by Arkitype, 'Necia' by Graviton, 'Enamela' by K-Type, 'Navine' by OneSevenPointFive, and 'Hype Vol 1' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, industrial, confident, technical, sporty, utilitarian, impact, clarity, modernity, ruggedness, squared, rounded corners, compact, sturdy, blocky.
This typeface is built from heavy, even strokes and compact proportions, with rounded-rectangle (superellipse-like) curves that soften the corners while keeping forms assertive and geometric. Bowls and counters tend to be squarish and roomy, and many joins end in clean, straight terminals. The lowercase is straightforward and architectural, with single-storey forms where expected and minimal calligraphic influence; curves stay controlled and rectangular rather than circular. Numerals follow the same squared-round logic, reading sturdy and prominent at display sizes.
It performs best in short-to-medium text at display sizes: headlines, posters, logos/wordmarks, product packaging, and punchy UI labels where a solid, modern presence is desired. The compact, squared-round construction also fits well in technical or industrial-themed graphics and sporty branding systems.
Overall, the font projects a practical, no-nonsense tone with a modern industrial edge. The rounded corners add approachability, but the blocky silhouettes keep it feeling strong and performance-oriented—well suited to messaging that needs to look direct and dependable.
The likely intention is a contemporary geometric sans that balances toughness with friendly rounding, using squared curves and uniform weight to create high-impact, easily recognizable letterforms for prominent, attention-getting typography.
The design keeps a consistent geometric rhythm across letters, with noticeable corner rounding and tight interior shaping that helps maintain clarity at larger sizes. Uppercase forms are particularly punchy and space-efficient, creating dense, headline-ready word shapes.