Serif Other Vulo 1 is a bold, narrow, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, logos, packaging, western, vintage, poster, rugged, authoritative, space-saving, signage look, vintage display, high impact, wedge serifs, bracketed, flared strokes, ink-trap feel, condensed caps.
A condensed serif with hefty vertical stems and compact, upright proportions. Serifs read as wedge-like and slightly bracketed, with occasional flaring and sharp interior notches that give an ink-trap-like bite at joins and corners. The capitals are tall and blocky with squarish bowls (notably in D/O/Q) and a restrained, geometric rhythm, while the lowercase stays sturdy and utilitarian with tight apertures and blunt terminals. Numerals are similarly compact and dark, designed to hold their shape in headline sizes with strong, poster-like color.
Best suited to posters, mastheads, signage, and branding where a condensed, high-impact serif can carry a strong voice. It will also work well on packaging or labels that aim for a vintage or Western flavor, especially in short headlines and display copy rather than long paragraphs.
The overall tone is bold and workmanlike, evoking vintage display typography associated with frontier, circus, or industrial-era signage. Its dense texture and chiseled details feel assertive and slightly theatrical, leaning more toward headline drama than quiet reading.
The font appears designed to deliver maximum presence in limited horizontal space while retaining a distinctly serifed, decorative character. Its angled serifs and corner cut-ins suggest an intention to echo traditional sign lettering and wood-type-inspired display forms with a modern, tightly controlled construction.
The design relies on high-impact silhouette and internal corner detailing (notches and angled cuts) rather than delicate hairlines, which helps it stay crisp at large sizes. Round forms are intentionally squared-off, and counters are kept tight, reinforcing a punchy, stamped-sign aesthetic.