Serif Normal Ibmol 10 is a bold, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, magazine, posters, book covers, branding, editorial, literary, traditional, authoritative, formal, space-saving, strong presence, classic tone, editorial utility, bracketed serifs, vertical stress, crisp terminals, tight spacing, compact.
This typeface is a compact serif with sturdy, weighty stems and clearly bracketed serifs. Proportions are relatively condensed, with a tall, vertical stance and a steady rhythm that reads dark on the page. Curves are smooth but not overly delicate, and the contrast feels controlled, pairing strong verticals with slimmer connecting strokes. Counters are moderately tight, and the overall letterfit appears close, contributing to a dense, emphatic texture in text.
It performs well where a strong, traditional serif voice is needed—such as headlines, magazine typography, book covers, and branding systems that want a classic, authoritative presence. The condensed proportions help fit longer words into tight spaces while keeping a pronounced typographic color.
The overall tone is classic and serious, with an editorial, bookish character that feels established and confident. Its compressed presence and strong serifs give it an authoritative, slightly vintage voice suited to traditional publishing contexts.
The design appears intended to deliver a conventional serif look with added punch: compact widths, firm serifs, and a dense text color that supports prominent editorial display and short-form reading. Its consistent, upright construction suggests a focus on dependable readability with a more forceful, attention-grabbing texture than lighter old-style faces.
In the samples, the numerals and capitals maintain a firm, upright posture, while the lowercase shows sturdy, workmanlike forms that keep texture consistent across lines. The design favors impact and clarity over airiness, producing a compact typographic color that can feel emphatic at larger sizes.