Sans Normal Segig 7 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: ui text, signage, editorial, branding, packaging, clean, modern, friendly, neutral, functional, clarity, space efficiency, neutrality, approachability, versatility, rounded, compact, monoline, open apertures, soft terminals.
A compact sans with largely monoline strokes and gently rounded corners throughout. Curves are smooth and circular in character, while straighter stems stay clean and even, producing a steady, uncluttered rhythm in text. Terminals tend to be softened rather than sharply cut, and many forms show open apertures that help keep counters clear. Numerals follow the same straightforward, rounded construction, maintaining consistent color and spacing in running copy.
This font works well for interface labels, navigation, and other space-conscious layouts where compact letterforms are helpful. Its even stroke weight and open counters also suit editorial subheads, captions, and informational typography. For branding and packaging, it offers a clean, modern voice with a friendly edge, especially when set at medium to large sizes.
The overall tone feels contemporary and approachable without becoming playful or quirky. Its softened geometry reads calm and non-assertive, making it suitable where neutrality and clarity are preferred. The narrow, tidy proportions add a slightly utilitarian, efficient impression.
The design appears intended as a general-purpose, contemporary sans that prioritizes clean geometry and easy reading while softening the tone with rounded detailing. It aims to be a reliable workhorse for everyday communication, balancing modern simplicity with approachable warmth.
Round letters like C, G, O, and S emphasize smooth circularity, while diagonals (V, W, X, Y) stay crisp and balanced, avoiding excessive flair. The lowercase set leans toward simple, single-storey shapes where applicable, reinforcing an everyday, screen-friendly feel. In the sample text, the face holds together well at larger sizes with consistent stroke density and stable word shapes.